The South Korean drama market is rapidly transitioning from existing media channel-based to a innovative industrial structure led by OTT and digital platforms. In this shift, drama production costs have increased https://listingbookmarks.com/story19014354/production-of-korean-dramas-in-the-digital-transformation-era-analysis-of-cost-structures-and-marketing-strategies-through-ott-platform-expansion-and-international-market-penetration-with-diversified-revenue-models