It is amazing how different the answers received are based on how I phrase problem. Today web sites . being involved in ecommerce and selling things on the net. Business Intelligence should talk about the transformation of the organisation. Several weeks ago, I was showing property to suer. https://www.digitaljournal.com/pr/news/press-advantage/freshbi-provides-power-bi-apps-for-businesses-looking-to-visualize-their-data