Ad Exchanges are autonomous platforms where publishers can sell their ad inventory and advertisers can buy it. Publishers use SSPs to connect to Ad Exchanges and make their ad inventory available on them. On the other side of the process, the advertisers use DSPs to manage their marketing campaigns by https://geotargeting34566.dbblog.net/1630035/5-semplici-dichiarazioni-circa-cpm-costo-per-mille-explained