When taking a closer look at digital advertising features, the CTV environment emerges as a lucrative channel that works on RTB principle. Publisher Uses SSP: A publisher integrates their webwinkel or digital platform with a supply-side platform (SSP) to manage and offer their ad inventory to potential buyers in real-time. https://video-advertenties37024.bloggerchest.com/28117414/de-beste-kant-van-kosten-per-actie-cpa